Airgoods offers 5 options for brands to set up their shipping: Setting up your shipping costs effectively can significantly impact your order volume and buyer satisfaction. Below are best practices to optimize your shipping setup.
Free shipping: Some brands choose to offer free shipping by subsidizing the shipping costs or including shipping in their wholesale prices. Products with free shipping also have a dedicated tab on the Airgoods homepage and typically receive the most traffic from buyers. Transparent and upfront shipping costs, such as free shipping, improve buyer trust and satisfaction, leading to higher conversion rates.
Fixed rate per case: This is a fixed amount that is added to each case that the buyers add to cart. Many buyers prefer this over 'Added after Shipped' as they can see the full amount they will be charged before placing their order, allowing them to calculate landed margin. To remain competitive, consider setting shipping costs around 8–13% of product costs or 10–15% of the total order value.
Fixed rate per order: This is a fixed amount that is added to each order.
Percentage of subtotal: This rate allows you to charge a percentage of the subtotal.
Added after shipped (lowest sales conversion): With this option, buyers will not have precise visibility into the shipping costs until after placing an order. This lack of transparency can lead to reduced buyer trust and lower conversion rates, making it the least recommended option.
You are able to select one of these options by region (image below), by state, and/or by product:
Please note that you can change your shipping policy and rates at any time. Once an order is placed, their shipping rates will align with what your brand had set at the time of their purchase.
SEO: shipping methods, order fulfillment, shipping customization
Conclusion and Best Practices
To maximize your sales and buyer satisfaction on Airgoods:
Offer Free Shipping whenever possible to drive traffic and conversions.
If free shipping is not an option, use fixed rates or percentage-based rates to provide transparency.
Avoid using "Added After Shipped" methods, as they tend to reduce buyer trust and conversion rates.
Keep your shipping costs competitive by adhering to the recommended benchmarks. By following these best practices, you can optimize your shipping setup and enhance your success on Airgoods.