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Placements FAQ

How paid brand placements work for retailers on Airgoods — creating opportunities, approving requests, getting paid, and managing placement status.

About placements

What are placements on Airgoods?

Placements are paid opportunities for brands to promote their products through your store, such as an end cap display, premium shelf space, a newsletter feature, or a social media post. You create the listing and set the price, and brands submit requests for you to approve or decline.

How will I get paid?

You will be paid for placements instantly in Airgoods Credit after you approve the placement request.

What does this cost?

This program is fully free to retailers. Our goal is to help you become a more successful business, and we hope you stock more of your store with Airgoods over time.

What are common placement opportunities?

Placement opportunities vary from retailer to retailer. Below are some of the most common examples we've seen.

  • End Cap Display

  • Social Media Post

  • Newsletter Feature

  • Premium Store Positioning

Managing placements

What happens after I create a placement opportunity?

Active placements are visible to brands you order from on Airgoods. Draft placements stay hidden until you make them active. Manage placements from the Placement Setup tab.

  1. Airgoods will notify brands you've ordered from about active placement opportunities.

  2. Brands can submit requests for you to approve.

  3. The placement request will show up in your Requests tab, and in your messages with that brand.

  4. You can choose to Approve or Decline the placement request.

  5. Once you approve the request, the full placement amount will be immediately added to your Airgoods Credit balance.

  6. You can set execution dates when you approve a request or adjust them later.

  7. Approved bookings without dates appear under Dates Not Set on the Calendar tab. Once dates are set, Airgoods automatically updates their statuses based on the start and end dates.

How are placement statuses updated?

Airgoods automatically moves an Approved placement to Live when its start date arrives and moves a Live placement to Completed after its end date. You can manually override the status at any time if the schedule or placement changes.

Who manages the placement?

Your store runs the placement. Work with the brand to confirm timing and arrange any products or materials you need. Airgoods can help coordinate and share best practices. Chat with our team by clicking here.

Pricing and duration

How should I price my placements?

If you have questions about placement pricing, chat with our team now at [email protected]

How long should a placement last?

If you have questions about placement duration, contact our team at [email protected]

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