Placements & Demos are part of Airgoods' initiative to help independent retailers grow their business and sell products faster. This article covers what each one is, how it works and how to get started.
Why Airgoods built Placements & Demos
Large grocery chains have long earned revenue from in-store promotions and used demos to move product. Most independent stores haven't had an easy way to do the same. Placements & Demos bring those tools to your store, built into how you already work with brands on Airgoods.
New revenue: earn money from in-store and marketing space you already have.
Faster sell-through: help the products you buy on Airgoods get noticed and sell faster.
Stronger brand partnerships: work directly with the brands you already order from.
Placements
Placements are paid opportunities for brands to promote their products through your store.
You create the listing: choose the opportunity and set the price. Common examples are an end cap display, premium shelf space, a newsletter feature or a social media post.
Brands request it: brands you order from on Airgoods can see your active placements and submit a request.
You approve or decline: requests show up in your Requests tab and in your messages with that brand.
You get paid right away: once you approve, the full placement amount is added to your Airgoods Credit balance.
Demos
Demos let brands request in-store product demos and tastings at your store.
You set the rules: choose which locations can host demos and add instructions, such as preferred days and times, where to set up and any store rules.
Brands request a demo: brands you've ordered from can review your instructions and propose up to three dates and times, at least seven days ahead.
You confirm the details: you choose the final location, date and time when you approve the request.
Placements vs. Demos at a glance
Placements | Demos | |
What it is | Paid promotion in your store or marketing channels | An in-store product demo or tasting |
Who sets it up | You create the listing and set the price | You choose locations and add instructions |
Who can request | Brands you order from on Airgoods | Brands you've ordered from on Airgoods |
What you get | The placement fee, added to your Airgoods Credit when you approve | Shoppers discover new products, which can lead to faster sell-through |
Status updates | Approved → Live on the start date → Completed after the end date | Approved → Live on the demo date → Completed the next day |
Free for retailers: Placements & Demos cost nothing to use. Our goal is to help your store become more successful, with new revenue from your in-store space and products that sell faster.
How to get started
Placements: create and manage opportunities from the Placement Setup tab. Active placements are visible to brands, and drafts stay hidden until you make them active.
Demos: open Demo Setup to turn demos on, choose your locations and add your instructions.
Scheduling: track approved placements and demos on your Calendar.
Questions about pricing, timing or what to offer? Contact our team at [email protected].
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