Best Practices for Following Up After Sending Sample Boxes in Airgoods
Following up after sending sample boxes is a critical step in converting interest into orders. This guide outlines effective strategies and tools available in Airgoods to maximize retailer engagement and improve conversions.
Why Follow-Ups Matter
Follow-ups help build relationships with retailers, provide opportunities to address questions, and keep your products top of mind. While immediate orders or responses are not guaranteed, proactive engagement can significantly improve conversion rates, which typically range from 15–20%.
Proactive Follow-Up Strategies
Direct Messaging - Use Airgoods Messages to contact retailers directly after they receive your samples. This allows you to gather feedback, answer questions, and build rapport.
Targeted Campaigns - Create email campaigns to engage sample recipients. Highlight key product attributes, share merchandising tips, and emphasize retailer benefits like strong margins or low order minimums.
Monitor Retailer Behavior - Track retailers who have added items to their cart but haven’t checked out. Use the "Amount in Cart" filter in the Customers table to identify these retailers and follow up with tailored nudges.
Strategies to Improve Conversions
Offer Incentives - Provide small incentives such as discount codes, in-store demos, or tastings to encourage purchases. Airgoods also matches up to 10% of the first-order discount you set, doubling its value at checkout.
Craft Effective Messaging - Highlight compelling product attributes (e.g., vegan, organic, gluten-free). - Share merchandising guidance (e.g., best shelf placement). - Emphasize strong retailer margins and differentiators (e.g., new to national distribution, not sold on major marketplaces). - Reinforce fast, reliable shipping and low order minimums.
Addressing Common Concerns
Delayed Responses: It’s normal not to receive immediate orders or replies. Some orders may take over 30 days to materialize. Consistent follow-ups can help improve outcomes.
Automatic Notifications: Airgoods sends email updates about your sample boxes, including when they are sent and when matches are ready for review. While follow-ups are not mandatory, they are highly recommended to maximize engagement.
Tools in Airgoods to Facilitate Follow-Ups
Sample Box Page: Mark samples as delivered to unlock the option to message retailers directly.
Customers Table: Use filters like "Amount in Cart" to prioritize follow-ups with interested retailers.
By implementing these best practices and leveraging Airgoods tools, you can effectively engage retailers and convert sampling efforts into successful orders.