How does the Airgoods sample box program work in terms of sample quantity, retailer targeting, and unused sample management?
The Airgoods sample box program is designed to provide brands with a flexible and efficient way to distribute product samples to retailers. Below is an overview of how the program works, including details on sample quantity, retailer targeting, and the management of unused samples.
Overview of the Sample Box Program
The Airgoods sample box program allows brands to send product samples to retailers as part of a targeted distribution strategy. The program is designed to maximize exposure for your products while ensuring that samples are distributed efficiently and effectively.
Flexibility in Sample Quantity
Brands have full flexibility in determining the number of samples they wish to send. While many brands typically send enough samples for about 50–100 retailers, there is no fixed requirement. Each retailer usually receives one unit per SKU. This flexibility allows brands to align their sample distribution with their specific marketing goals and inventory availability.
Retailer Targeting and Distribution
The number of retailers targeted in a given month depends on the inventory you make available and the number of samples you choose to send. Airgoods ensures that samples are distributed to different, matched retailers over multiple months, based on category fit and buyer preferences. This targeted approach helps maximize the impact of your samples by reaching the most relevant retailers for your products.
Management of Unused Samples
Unused samples are not wasted. If you send more samples than are needed for a single cycle, Airgoods will automatically roll over the unused samples into the next month. This ensures that all samples are utilized effectively and distributed to retailers in subsequent cycles.
Matching Process
Airgoods employs a systematic matching process to ensure that your samples reach the most suitable retailers. This process takes into account factors such as retailer category fit and buyer preferences, ensuring that your products are introduced to retailers who are most likely to be interested in them. By participating in the Airgoods sample box program, brands can efficiently distribute their samples, target the right retailers, and ensure that no samples go to waste.
Related Topics
How to prepare your samples for the Airgoods program
Best practices for maximizing the impact of your sample distribution
Understanding retailer preferences in the Airgoods network