I sent products, now what?
Once we receive your products, we match you with retailers and share the list for you to review before samples ship.
What’s the best way to follow up?
Many brands start by running targeted marketing campaigns for sample box recipients or by messaging retailers directly to ask if they have questions or want more information after trying the product. We recommend paying special attention to retailers who have added your product to their cart but haven’t checked out yet — you can see this by sorting by “Amount in Cart” in your Customers table. Reaching out with a small discount code or an offer to do an in-store demo or tasting can often help convert initial interest into an order.
Use Airgoods Messages or similar tools to reach out individually to recipients. This personalized approach helps build relationships and keeps your brand top of mind.
Create targeted email campaigns to request feedback on the samples and gauge interest in making a purchase.
Be proactive in your communication to ensure recipients feel valued and supported by using a mix of communication channels (e.g., direct messages, emails) to maximize engagement.