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Airgoods Sample Box Program: Post-Shipment

Review your matched retailers, then follow up directly when boxes are delivered. Message buyers, run email campaigns, and target stores with your items in cart to turn samples into first orders.

I sent products, now what?

  • Once we receive your products, we match you with retailers and share the list for you to review before samples ship.

What’s the best way to follow up?

  • Many brands start by running targeted marketing campaigns for sample box recipients or by messaging retailers directly to ask if they have questions or want more information after trying the product. We recommend paying special attention to retailers who have added your product to their cart but haven’t checked out yet — you can see this by sorting by “Amount in Cart” in your Customers table. Reaching out with a small discount code or an offer to do an in-store demo or tasting can often help convert initial interest into an order.

  • Use Airgoods Messages or similar tools to reach out individually to recipients. This personalized approach helps build relationships and keeps your brand top of mind.

  • Create targeted email campaigns to request feedback on the samples and gauge interest in making a purchase.

  • Be proactive in your communication to ensure recipients feel valued and supported by using a mix of communication channels (e.g., direct messages, emails) to maximize engagement.

If retailers don’t reply

  • It’s normal not to receive immediate orders or replies, and some orders may take over 30 days to materialize. We recommend giving retailers a little time to try your products before following up.

  • Every retailer who receives a sample box is added to your Customers page once samples ship, so you can always reach them again from there.

  • Mark your samples as delivered on your Sample Box page to unlock the option to message retailers directly.

  • If an Airgoods Message goes unanswered, try a marketing campaign instead. You can see exactly who engaged under Marketing > Campaigns > … > View > “View Engagement”.

  • We don’t share customers’ direct phone numbers or email address to help protect their privacy and keep their personal information secure.

Learn more about the Airgoods Sample Box Program:

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