New brands rarely get their first orders from browsing alone. Almost every brand that gets traction quickly does the same handful of things in its first few weeks. Work down this list in order.

Set fixed shipping rates or offer free shipping. Brands that do receive 200-300% more orders than brands that select Added after Shipped. Most buyers will accept shipping costs that are ~8-13% of product costs.

Use 3-5 high quality images per product, with at least 1 of them a solo shot of the product on its own. A lifestyle image works best as the primary image. Since many buyers here are in food & beverage, include an image of the nutrition label as well.

Set product tags on every product from your Products page. Tags act as search keywords: when a retailer searches a term that matches your tags, your products rank higher in the results. This is the fastest change you can make to where you appear in marketplace search.

A first-order discount gives a retailer who has never bought from you a reason to try you. Create a promotion in your seller account, then tick the first order checkbox under Limit Usage at the bottom of the form.

Any live discount also puts your brand in the Shop Deals tab, where buyers browse specifically for offers.

If you have switched volume pricing on but have not built any tiers, nothing is being offered to buyers. Check that your tiers are actually configured.

The Sample Box puts your product physically in front of specialty retail buyers who have never heard of you. There is no minimum or maximum quantity: most brands send enough for 50-100 stores, and single units or sampler packs are fine. Sending several SKUs matters more than sending a lot of any one SKU.

Every retailer who receives a box is added to your Airgoods account, so you can message them and include them in campaigns afterwards. That follow-up is where the orders come from.

The in-platform campaign builder emails anyone in your Airgoods customer base: retailers who have messaged you, requested a sample or ordered from you, plus any contacts you upload to your Retailers page. Send a campaign whenever you launch a product, start a discount, or get sample boxes delivered.

The Airgoods marketplace algorithm takes many variables into account, but generally speaking products that are receiving sales get pushed higher in the rankings. Your own existing wholesale accounts are therefore the fastest route to traction.

Invite them through your Airgoods Direct link, shown in the purple text at the top right of your Airgoods page. Retailers who order through it get 1 year of free shipping, a $100 credit and net 60 terms, and orders placed through your Direct link are 0% commission to you — permanently, on every order that retailer ever places, not just their first. Put the link on your website, in your email signature and in your Instagram bio.

You can also embed the Airgoods Direct Widget on your own website, so a visitor can start a wholesale order with you in one click. Set it up under Airgoods Direct → Widget in your seller account. Orders placed through the widget are also 0% commission to you.

Beyond your New Arrivals window, orders follow the work above rather than arriving on their own. If something here is not working for your category, reach out: we can help with almost any request, and we are around nearly 24/7. Pop into our support widget or email us at [email protected].