How Does Airgoods Support Frozen or Temperature-Sensitive Products, and What Are the Best Practices for Selling Them?
Airgoods provides a platform for brands to sell frozen or temperature-sensitive products while allowing brands to manage their own cold-chain fulfillment. This article outlines Airgoods' support for such products, fulfillment responsibilities, and best practices for improving product discovery and conversion.
Airgoods' Support for Frozen Products
Airgoods supports frozen and temperature-sensitive products by offering a marketplace and ordering platform. However, brands are responsible for their own cold-chain fulfillment. This includes:
Shipping directly to retailers using insulated packaging, appropriate refrigerants, and suitable delivery speeds.
Setting shipping rates that reflect the costs of cold-chain logistics.
Fulfillment Responsibilities and Best Practices
To ensure successful fulfillment of frozen products, brands should:
Use insulated packaging and refrigerants to maintain product temperature during transit.
Select delivery speeds that align with the product's temperature requirements.
Clearly communicate shipping rates that account for cold-chain logistics.
Product Categorization and Retailer Communication
To prevent mismatches and ensure retailers are equipped to handle frozen products:
Add clear labels to product titles, such as "FROZEN – Freezer Required."
Begin product descriptions with a note like: "This product must remain frozen. Please order only if your store has commercial freezer storage."
Explain your cold-shipping method and any receiving requirements in the product description.
Contact new buyers before accepting an order to confirm they have freezer storage.
Strategies for Improving Product Discovery and Conversion
To enhance visibility and sales of frozen products on Airgoods, consider the following best practices:
Use clear and descriptive product titles and descriptions, including "FROZEN – Freezer Required."
Add relevant classifications or tags, such as cuisine type, to improve searchability.
Ensure all product details, such as case weights and nutrition-label images, are complete.
Review pricing to ensure competitive retailer margins.
Target retailers with freezer capacity, such as supermarkets, natural-food stores, and international grocers, through campaigns.
Include your brand website, enable the Airgoods Direct widget, and configure volume-pricing tiers to attract more buyers.
Conclusion
Airgoods provides robust support for frozen and temperature-sensitive products, but success depends on brands managing their cold-chain logistics effectively and optimizing product presentation. By following these guidelines, brands can improve product discovery, prevent mismatches, and ensure smooth fulfillment.