When managing your brand's visibility on Airgoods, you can restrict which types of retailers can discover and order your products. One way to do this is by filtering based on retailer type: on-premise or off-premise.
What Are On-Premise Retailers?
On-premise retailers are businesses where customers consume products at the location of purchase. These are venues where products are opened, poured, or served on-site.
Examples include:
Bars and nightclubs
Restaurants and cafes
Hotels and hospitality venues
Event spaces
What Are Off-Premise Retailers?
Off-premise retailers are businesses where customers purchase products to consume elsewhere — typically at home. These stores sell products in sealed, packaged form for customers to take away.
Examples include:
Grocery stores and supermarkets
Specialty food and beverage stores
Convenience stores
Bottle shops and liquor stores
Why This Matters for Sellers
Some brands have distribution agreements, licensing restrictions, or brand positioning strategies that require them to sell only through certain channel types. For example, a craft spirits brand may only want to sell to off-premise retail stores, or a premium brand may restrict visibility to specific venue types.
By restricting visibility to on-premise or off-premise retailers, sellers can ensure their products are only discoverable and orderable by the right type of store.
How to Restrict Visibility by Retailer Type
To restrict your products to specific retailer types:
Go to your Restrictions settings page.
Under the Buyer Type section, choose whether to allow On-Premise, Off-Premise, or both.
Save your settings.
Buyer type restrictions apply at the brand level. Once set, all products in your catalog will only be visible to the retailer types you have selected.
Frequently Asked Questions
Can I restrict individual products rather than my whole brand?
Buyer type restrictions apply at the brand level and affect your entire catalog. If you need to restrict visibility for specific products by state or region, see Managing State Restrictions (Brand-Level vs Product-Level).
What if a retailer type isn't listed correctly?
Retailer types are assigned when a buyer account is verified on Airgoods. If a retailer believes their type is incorrect, they should contact Airgoods support to have their account reviewed.