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Why you don't need to collect reseller IDs from retailers

Airgoods acts as a marketplace facilitator and collects reseller IDs on your behalf, so you don't need to request them from each retailer.

Short answer: Airgoods handles it. You don't need to chase down a reseller ID or resale certificate from every retailer who buys from you on the marketplace.

Airgoods acts as a marketplace facilitator. That means Airgoods is legally responsible for collecting and remitting sales tax on the orders that flow through the platform — and Airgoods collects and manages the reseller IDs on your behalf. Requesting them yourself, retailer by retailer, is unnecessary.

What a "reseller ID" is for

When a retailer buys from you to resell to their own customers, that transaction is generally exempt from sales tax under a "sale for resale" rule. Traditionally, the seller has to collect a reseller ID (also called a resale certificate or resale permit) from each buyer to document that the sale was tax-exempt. Without that paperwork on file, the seller could be on the hook for the uncollected tax.

That's the model many wholesale sellers are used to — and it's why sellers new to Airgoods often ask how to request reseller IDs from every retailer. On Airgoods, you don't have to.

What "marketplace facilitator" means

A marketplace facilitator is a platform that lists products, processes payments, and enables sales between third-party sellers and buyers. Every U.S. state that has a sales tax now has marketplace facilitator laws on the books. These laws shift the responsibility for collecting and remitting sales tax from the individual seller onto the marketplace.

The reasoning is simple: states would rather collect sales tax from one accountable platform than chase hundreds of thousands of individual sellers. For you, the seller, the benefit is that the tax handling on your marketplace transactions is taken care of for you.

How this works on Airgoods

Because Airgoods is the marketplace facilitator for orders placed on the platform:

  • Airgoods is responsible for the sales tax treatment of orders that go through Airgoods.

  • Airgoods collects and stores the reseller IDs / resale certificates from retailers directly, so the resale documentation is handled centrally rather than by each seller.

  • You do not need to request, verify, or file away a reseller ID for each retailer you sell to on the marketplace.

Bottom line: If the order came through Airgoods, the reseller ID is already handled. Focus on your products and fulfilling orders — not on collecting tax paperwork from each buyer.

When you still handle your own sales tax

Marketplace facilitator coverage applies only to transactions that go through the marketplace. It does not cover sales you make outside of Airgoods. So if you also sell through your own website, at trade shows, or direct to retailers off-platform, those sales are still your responsibility to collect, remit, and document — including collecting resale certificates for those off-platform buyers where applicable.

For that reason, most sellers should keep their own sales tax permits current even while selling on Airgoods. In many states, if all of your sales in that state run through a marketplace facilitator, you may only need to file a simple "zero return." Rules vary by state.

Frequently asked questions

  • Do I need to ask each retailer for a resale certificate before I ship?
    No. For orders placed through Airgoods, the reseller ID is collected and managed by Airgoods. You can fulfill the order without requesting one.

  • Am I responsible if a retailer's resale documentation is wrong?
    For marketplace transactions, the sales tax responsibility sits with Airgoods as the facilitator, not with you as the individual seller.

  • Should I close my state sales tax permits since Airgoods handles the tax?
    Generally no. Keep them current so you stay compliant on any sales you make outside of Airgoods. Many states expect a "zero return" even when a facilitator handles all your in-state marketplace sales.

  • What about sales I make on my own website?
    Those are outside the marketplace, so they remain your responsibility — including collecting resale certificates from those buyers where required.

This article is general information, not tax or legal advice. Sales tax rules differ by state and change over time. For guidance specific to your business, consult a qualified tax professional.

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