Airgoods has a campaign tool that allows you to send one-off emails to customers. This feature is great for making announcements such as product launches, discounts or holiday promotions.
This FAQ response provides an overview about how to set-up successful email campaigns on Airgoods. If you have any questions, please reach out to [email protected] (or just sent a message un our support widget in the bottom right corner, and we will get back to you in <2 minutes).
Setup
First, you must have customers in your customer list on Airgoods. If you don't have any customers yet, you can upload customers to Airgoods by clicking "Upload" in the top right-hand corner of the Customers page.
For sending your campaign, you have two options:
Send from Airgoods' domain: This is the default way to send campaigns.
Send from your business email address (recommended for higher deliverability): We partner with a third-party email service to allow you to connect your business domain to your Airgoods account. Once confirmed, the email address you connected will be used for future email campaigns on Airgoods. Here's a link to learn how.
Creating a campaign
Your Campaigns tool is located under the Marketing tab in your account. To begin, click the “Campaigns” tab that appears on the left side. From there, select “Create Campaign” to get started.
There are five steps to create a campaign:
Selecting an internal name for your campaign
Choose your recipients
Entering a subject line and sender email address
Design your email (we have templates to help you get started)
Review, schedule or send!
Selecting an internal name for your campaign
Enter a campaign name for your records.
Choose your recipients
Choose existing customer segments to send the campaign to - if the same customer is in multiple segments Airgoods makes sure to only send the campaign to each customer once.
Enter your subject and sender email address
Enter the email subject for your email - this can be anything you'd like. We recommend something catchy and personal to your customers :)
The "From name" can also be anything you'd like. Just needs to be a string without special characters. This is the name that will appear in the email inbox of your customer. See below, this is Airgoods' order summary email that we send to retailers, "Airgoods" is the From name.
Design your email
Build your email campaign using our drag-and-drop email editor. You can select one of your custom templates to start from!
Big announcement
Brand spotlight
Product spotlight
Promotion
Product launch
Product back in stock
or, you can build your email from scratch!
Note: we require email campaigns to add our custom footer to the campaign, this allows customers to unsubscribe from your emails and preserves your sender reputation
Currently, we support the use of 3 custom variables:
{brand_name} = your brand name
{unsubscribe_url} = URL to unsubscribe (required)
{slug} = your direct subdomain
Please let us know what else you'd like added here!
Once confident in your new email campaign, click "Continue to final review"
Review, schedule or send!
On the final review page, you can preview the email on the left and view summary information on the right.
To send a test email, click Send Test Email and enter a comma-separated list of emails you want to send the test email to.
Once you've tested the email looks great - you can Schedule Send or Send Now! Schedule send allows you to select an exact date time, and timezone.
Once the campaign has been sent, your emails will begin sending to your customer list - check back in later to view analytics on campaign delivery and engagement!